âConvergence? Learn more. You are not authenticated to view the full text of this chapter or article. Cassettes, Polaroid cameras, and other seemingly obsolete technologies have been able to thriveâalbeit in niche marketsâboth despite and because of Internet culture. It is a two-step process. 105 » Blog Archive » isthisarg.org Social Media Digest for May 10th, CHAPTER 1 The Era of Convergence: Primed for Transmedia Storytelling, Technological Convergence: Content in the Digital Age, Economic Convergence: Media Consolidation, If there are no prior comments there, a comment entry form will appear automatically, If there are already comments, you will see them and the form will be at the bottom of the thread. [5] Jenkins, Henry. 24 May 2007. It erodes long-established media industry and content “silos” and increasingly uncouples content from particular devices, which in turn presents major challenges for public policy and regulation. âThis Is Not a Mixtape,â Pitchfork, February 22, 2010, http://pitchfork.com/features/articles/7764-this-is-not-a-mixtape/2/. Media theorist Henry Jenkins argues that convergence isnât an end result (as is the hypothetical black box), but instead a process that changes how media is both consumed and produced. Economic Convergence. New York: New York Press, 2006. Itâs important to keep in mind that the implementation of new technologies doesnât mean that the old ones simply vanish into dusty museums. economic convergence meaning: a process in which economies of different countries become more similar to each other: . A 2010 study by the Kaiser Family Foundation found that Americans aged 8 to 18 spend more than 7.5 hours with electronic devices each dayâand, thanks to multitasking, theyâre able to pack an average of 11 hours of media content into that 7.5 hours (Lewin, 2010). The Media Convergence research theme normally refers to entire production, distribution, and use process of future digital media services from contents production to service delivery through various channels such as mobile terminals, digital TV, or the Internet. Indeed, fans are looking for deeper experiences in the stories they love. Instead of being slick and digitized, cassette tapes and Polaroid photos are physical objects that are made more accessible and more human, according to enthusiasts, because of their flaws. Convergence has also made multitasking much easier, as many devices allow users to surf the Internet, listen to music, watch videos, play games, and reply to e-mails on the same machine. Understanding Media and Culture by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted. The most extreme example of technological convergence would be one machine that controlled every media function. Media conglomerates can retain a percentage of the profits from each branch, rather than having to outsource such components to a competitor. This risks instilling a general passivity in our children, making them feel as though theyâre powerless to change their circumstances. Such a cultural sea change causes a significant generation gap between those who grew up with new media and those who didnât. Why does this phenomenon occur? Broadband has the potential to transform social, economic and business growth. Nobody has a complete answer to this question. For example, in the entertainment industry a single company may have interests across many kinds of media. In an age of high resolution, portable printers, and camera phones, the Polaroidâs appeal to some has something to do with ideas of nostalgia and authenticity. With the introduction of digital technologies and media convergence much, but not As Henry Jenkins points out in his influential book Convergence Culture: Where Old and New Media Collide: Franchise products are governed too much by economic logic and not enough by artistic vision. âOnce I was a scuba diver in a sea of words,â Carr reflects ruefully. When was the last time you used a rotary phone? Either way, technological convergence and divergence have huge implications for the television industry. Broadly speaking, media convergence in any context is about the integration of information and communications technologies, various forms of media content, and computer networks – for which some scholars now use the shorthand “Three C’s” (communication, computing and content). Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. Hogan, Marc. Then, answer the following questions. Convergence can occur even when both high- and low-income countries increase investment in physical and human capital with the objective of growing GDP. 27-51. If media conglomerates reward that demand, viewers will feel greater mastery and investment; deny it, and they stomp off in disgust.[5]. Cultural convergence has several aspects. Economic Convergence Just like the general definition of Economic convergence which suggests that countries with lower GDPs are going to grow faster than countries with higher GDP, the Economic media convergence allows a single company to target larger interest groups through various kinds of media. When more and more different kinds of media are transformed into digital content, as Jenkins notes, âwe expand the potential relationships between them and enable them to flow across platforms (Jenkins, 2001).â. Media convergence transforms established industries, services, and work practices and enables entirely new forms of content to emerge. Greenberg, Andy. This is because the impact of new investment in physical and human capital on a low-income country may result in huge gains as new skills or equipment are combined with the labor force. But convergence hasnât erased old technologies; instead, it may have just altered the way we use them. Some of its key features are: Todayâs teenagers arenât passively sitting in front of screens, quietly absorbing information. Media conglomerates attract diverse audiences into their franchise through various entry points — films, magazines, TV shows, news programs — and continue to barrage them with promotions in virtually every other medium. Media convergence can mean one of two things: Either the merging of previously distinct media technologies resulting from digitization and computer networking–some of which are covered elsewhere in this article–or an economic strategy in which the media properties owned by communications companies employ digitization and computer networking to work together. In his 2005 book Everything Bad Is Good for You, Steven Johnson argues that todayâs television and video games are mentally stimulating, in that they pose a cognitive challenge and invite active engagement and problem solving. Take cassette tapes and Polaroid film, for example. Before going any further, it is important to understand the relationship between convergence and divergence because the two processes are inextricably linked. How do Steven Johnson and Nicholas Carr think convergence is affecting culture and society? In general, media convergence falls into four general categories that will be covered in this bibliography: Introductory Works, Business Enterprise Convergence, Technology and Economic Performance, and Culture and Social Commentary. As a result, all economies should eventually converge in terms of per capita income.
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